The Big a predicted that the Adidas One technologywould become the standard of the industry by 2010 saying that it would build awhole range of new products in footwear and apparel at many price points bythat time, and outlined an ambitious global strategy at its annual investor daythat presages on ongoing battle of words and marketing budgets with the EagerBeavertons. Smarting under Nike’s recent claims of passing it in Europeansoccer footwear, Adidas shot back that it has market leading shares in soccer(including apparel and equipment) globally and in Europe, and added that theE.B.’s would lose market share in 2006 when ... Log in to view full article.