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Article Date: March 2010
Word Count: 1999

ADIDAS GROUP NET FALLS IN Q4, SEES 2010 AS INVESTMENT YEAR.


Net income fell 65% to €19 million ($26.0 mm) from €54million for the final period ended Dec. 31 and sales declined 5% to €2,458million ($3,367.5 mm) although they were stable in currency neutral terms andincluded an uptick of 4% for the Reebok brand in the U.S. market on thestrength of toning product. This year’s results included a writedown of €19million ($26.0 mm) as Reebok turned over distribution rights in China to PouSheng and €14 million ($19.0 mm) related to the retail operation. The Big A is lookingfor only modest improvement in operating margin in 2010; however, as it said itwould ... Log in to view full article.

 


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