The much-anticipated strategy, first hinted at here inmid-Aug., is ambitious to say the least. Its essence is broadening the brand’sreach and message to consumers via three divisions bearing their own identitiesand logo treatments. No doubt, the mission is a tall order for the restructuredAdidas management team, but one that appears necessary if the brand is to avoidlosing its number two slot globally and further market share erosion on theapparel side to fashion brands and private label basics. Still, one can’t helpbut wonder if there’s too much here to be done in such a short window of time.Nevertheless, Adidas contends its ... Log in to view full article.