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Article Date: December 2010
Word Count: 551

The North Face Plans to Hit $3 Billion by 2015


The crown jewel of VF Corp., now at $1.4 billion in sales after growing at a CAGR of 23.7% since its 2002 acquisition, sees that pace of growth staying at a very strong 16.2% rate over the next five years as it expands geographically, builds strength in its new activities like performance, action sports and youth and increases its focus on Direct-to-Consumer activity globally.

 

A major initiative will be in the action sports category, where TNF will be spending heavily on athletes and marketing as well as giving it added emphasis on retail space it controls. It implies that category will ... Log in to view full article.

 


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