Nike-NFL Deal Appears to be Much Larger Than Thought
Nike’s annual endorsement contractual commitments rise nearly $150 million in the years 2013-2015, according to a recently filed 10Q which updates those figures from the 10K that was filed prior to the Eager Beavertons making their five-year deal with the NFL. While the E.B.s don’t say exactly why the contractual obligations skyrocketed so much, there have been no other significant endorsement deals released so it’s reasonable to imagine that a significant portion of that relates to the NFL.
As of the 10Q, the commitments for 2012 when Nike takes over from Reebok rose $66 million to $704 million from $638 million. ... Log in to view full article.