Outdoor Opportunity: Take Tech, Sustainability to Street
Life is good, even great, in the outdoor industry these days. It navigated through the recession with reasonable ease and, in a year when the sporting goods industry outperformed general retail by a good margin, the outdoor industry outperformed the sporting goods industry by a comfortable margin.
There is no real secret to what they are doing. They have a consistent commitment to technology in their products and their ingrained commitment to sustainability is starting to resonate more and more on Main Street, which has many brands here exploring ways to take the know how they have gained from the mountains ... Log in to view full article.