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Sporting Goods Industry News for April 17, 2026
Industry retailers plan to grow their aggregate square footage by 2.6% in 2026, nearly double last year’s pace, led by the ambitious opening cadence of Dick’s and Academy Sports’ big-box stores.
S&P downgraded the Eager Beavertons’ outlook from stable to negative, reflecting the prolonged time it’s taking to overhaul its merchandising and go-to-market strategies, while the ratings agency affirmed the Swoosh’s A+ long-term issue credit rating and A-1 short-term commercial paper rating.
The ratings agency affirmed GIL’s long-term issuer default rating of BBB with a stable outlook, trumpeting Gildan’s $4.5 billion acquisition of Hanesbrands, nearly doubling the company’s revenue base to just over $6.0 billion, guided for FY ‘26 from $3.3 billion standalone.
The Big a spent over €3 billion on global marketing efforts last year, and is now opening a global pitch process for its media account, Campaign UK first reported.
The Groupe Bruxelles Lambert-owned brand tapped Matthias Meier as CEO, effective May 1, succeeding founder and long-time chief, Roman Arnold, who will remain executive chairman and focus on product innovation and strategy.
The Lululemon founder and major Amer Sports shareholder is apparently taking time away from his proxy battle with LULU’s board to form a venture to back new and existing athletic-focused brands, Bloomberg reported.
The shopping network has reached a deal with lenders to restructure $6.6 billion in debt to just $1.3 billion and emerge within 90 days from a pre-packaged Chapter 11 filing in S. TX bankruptcy court.
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